In the ever-evolving landscape of eCommerce, social commerce has emerged as a game-changer, reshaping the way businesses connect with their audience.
In this blog, we delve into the dynamic realm of social commerce and why it’s an essential strategy for your eCommerce business.
- What is social commerce?
Social commerce involves the direct sale of products through social media platforms, including the entire shopping journey, from product discovery to checkout, within the social media environment. Key platforms with integrated social commerce features include Instagram, Facebook, Pinterest, and TikTok.
- Benefits of leveraging social commerce
Embracing social media as a sales channel is crucial for the future of retail. With an anticipated global user base of 5 billion social media users, the social commerce market is outpacing traditional ecommerce in growth. This trend, which gained momentum during the COVID-19 pandemic, continues to expand. Research from 2021 revealed that about one-third of consumers had directly purchased through social media, and a significant portion acknowledged that social media exposure influences their buying decisions.
The advantages for your ecommerce business are manifold:
- Steady Audience Growth: Social commerce offers a pathway to a continuously growing audience.
- Expanded Customer Base: The potential customer reach on social media platforms is vast.
- Increased Visibility: Leveraging social commerce enhances your brand’s visibility.
- Boosted Brand Awareness: Actively participating in social commerce contributes to heightened brand awareness.
- Establishing Two-Way Relationships: Social commerce facilitates interactive relationships with your target audience. It enables you to respond to inquiries, feedback, and concerns, fostering a meaningful connection.
- Convenient Shopping Experience: Social commerce provides a fast and convenient shopping experience for users, contributing to customer satisfaction.
To optimise social commerce growth, personalise your approach. Tailor your interactions to address the specific needs and preferences of your target audience. Cultivate meaningful relationships, leveraging artificial intelligence algorithms to strategically position your brand and engage with your current and potential customer base.
- The role of TikTok Shop
The impact of TikTok Shop on consumer shopping behaviour is increasingly apparent, with 58.2% of TikTok users indicating they rely on the platform for shopping inspiration. The growth is evident: whereas only 9.6% of users made purchases through TikTok Shop in 2022, this figure is expected to soar to 33.3% in 2023. Furthermore, 49% of TikTok users concede that the platform plays a pivotal role in influencing their purchasing decisions. Notably, two-thirds of users are inclined to make a purchase while actively engaging with the platform.
- TikTok Shop success stories: Glow Hub
Established in 2020, Glow Hub was conceived by founder Tiffany Salmon, who identified a niche in the skincare market for Gen Z. This small business aims to offer an affordable entry point to personalised skincare, characterised by eye-catching packaging and informative messaging. Boasting a TikTok following of over 65k, Glow Hub strategically navigates the platform, emphasising growth as a primary objective. The brand’s core values centre around relatable, educational content that showcases effective formulas and the achievement of radiant results.
Glow Hub, previously successful on TikTok, is now innovating its approach to enhance brand presence, drive sales, and improve ROI. The use of LIVE shopping and video ads on TikTok Shop yielded impressive results: a 92% drop in cost per acquisition and a 1,236% growth in average ROAS. The campaign also led to increased traffic on Glow Hub’s TikTok profile and website, attracting a new group of interested creators.
- Top benefits of leveraging TikTok Shop
In the fast-paced world of dynamic content, TikTok stands out for its ability to capture user attention instantly. Ecommerce businesses are leveraging this platform, using creative tools to craft engaging product videos. TikTok doesn’t just captivate – it converts:
- Enhanced Engagement: TikTok’s instant appeal allows ecommerce to creatively showcase products, captivating the audience within seconds.
- Improved Conversions: TikTok’s magic includes shoppable ads and product tags for convenience and immediate gratification. Personalised recommendations, driven by machine learning, tailor suggestions based on user interests.
- Expanded Reach: TikTok Shop taps into a vast global user base, providing ecommerce brands a unique opportunity to broaden visibility. Integrating products creates buzz around offerings.
- Valuable Data Insights: TikTok Shop provides crucial metrics (views, clicks, conversions) for understanding customer behaviour. This data-driven approach empowers brands to optimise strategies.
In essence, TikTok Shop is an ecommerce powerhouse, boosting engagement, conversions, and global reach. For businesses embracing dynamic content and instant gratification, TikTok Shop opens the door to digital success.
- How Despatch Cloud helps eCommerce businesses selling on TikTok Shop
We are thrilled to announce the successful development of a seamless TikTok Shop integration, simplifying the process for e-commerce brands to collaborate with us in order fulfilment on TikTok Shop.
Given the increasing number of our clients actively engaged in selling on TikTok, and a wave of others eager to join the platform soon, this innovative integration guarantees a smooth entry into the rapidly expanding e-commerce marketplace. Our clients can now effortlessly leverage TikTok’s growth with minimal obstacles.
- How does our TikTok integration work?
Picture real-time order syncing and automated label generation, transforming your warehouse into an efficient hub.
Enhance your inventory management with instant stock insights, preventing shortages and ensuring your product is always available. Communicate directly with suppliers, responding swiftly to low stock alerts with the precision of a well-coordinated routine.
Experience the creation of a unified ecosystem as TikTok Shop and warehousing join forces, presenting a streamlined operation. Ready to make waves in the future of e-commerce? The stage is yours!
Unlock your business potential today! Dive into social commerce with ease using our TikTok Shop solution. Integrate effortlessly for a substantial boost in ecommerce growth right from the start.
Don’t miss out on expanding your online presence and connecting with a broader audience. Get in touch today to explore more.