There can be a range of issues that arise as you try to scale your ecommerce business to cater to additonal marketplaces and increased demand. While these expansions bring it with it increased reach and profitability, there are some steps you can take to mitigate the teething problems associated with this growth.
Expanding the horizons of your ecommerce business to tap into international markets is a strategic move that can significantly boost your revenue and brand presence. As an ecommerce business owner, you’re likely eager to explore the vast opportunities that lie beyond your domestic market. But where do you begin, and how can you ensure a smooth transition into the global arena? Research has found that an ecommerce business on average gains 15% more sales when they begin selling internationally. Here are some steps to consider which will help to ensure your expansion goes smoothly:
- Localised Website and Content: Tailoring your website and content to suit the language, culture, and preferences of your target markets is key. For instance, if you’re looking to expand into the French market, having a French-language version of your site, along with localised product descriptions and content, can greatly enhance user experience and conversion rates.
- International Market Research: Conduct thorough market research to identify high-potential regions for your products. Tools like Google Trends and market analysis reports can help pinpoint countries with growing demand for your niche.
- Cross-Border Payment Solutions: Offer a variety of payment options that cater to the preferences of your international customers. Besides traditional methods like credit cards, consider integrating local payment gateways such as Alipay for China or iDEAL for the Netherlands.
- Efficient Shipping and Fulfilment: Partnering with global shipping carriers and fulfilment centres can significantly reduce shipping costs and delivery times. For example, using a service like DHL Express can ensure reliable and speedy international shipping.
- Customs Compliance: Understanding and adhering to customs regulations and duties is crucial. Tools like customs duty calculators can help you accurately estimate costs and avoid unexpected surprises.
- Multichannel Selling: By selling your product across a range of channels, not only do you increase visibility but you can also massively increase your reach.
While this can become difficult to manage if you’re doing it manually, software such as Channels helps you to oversee and manage all your products to a wider international audience. These platforms simplify the process of listing and selling your products globally.
As soon as your ecommerce business starts to grow, it becomes somewhat inevitable that you will need to diversify with your shipping partners. This becomes essential for the following reasons:
- Cost Optimisation: Different couriers may offer varying pricing structures and rates. By using multiple delivery partners, you can select the most cost-effective option for each shipment, helping to reduce overall shipping expenses.
- Improved Delivery Speed: Each courier may have strengths in different regions or for specific types of shipments. Using multiple partners allows you to choose the one that can provide the fastest delivery times for each specific destination, enhancing customer satisfaction.
- Redundancy and Reliability: Relying on a single courier can be risky, as issues like delays, strikes, or capacity constraints can disrupt your operations. By diversifying your courier options, you can mitigate these risks and ensure reliable order fulfilment.
- Expanded Geographic Reach: Some couriers may have stronger networks in specific countries or regions. Utilising multiple partners enables you to expand your reach to more locations and tap into new markets. Explore our range of global delivery partners.
- Customised Service Levels: Different products or customer segments may require varying levels of service, such as express delivery for premium products and standard shipping for regular items. Multiple couriers allow you to tailor your shipping options to match customer expectations.
- Negotiating Power: Working with multiple couriers can give you leverage when negotiating shipping contracts. Couriers may be more inclined to offer competitive rates and better terms if they know you have other options.
While it can be difficult to oversee deliveries with multiple couriers, using Despatch Cloud’s ecommerce shipping software, you can manage your orders across more than 90 courier partners simultaneously.
Delivery tracking software provides a powerful solution to the challenge of simultaneously tracking ecommerce deliveries across several carriers. This innovative tool offers numerous benefits, such as real-time visibility into shipment statuses, centralised tracking information, and streamlined communication with carriers. With the ability to monitor multiple carriers from a single platform, businesses can enhance operational efficiency, reduce the risk of shipping errors, and provide customers with accurate delivery updates. Moreover, shipping management software empowers businesses to make data-driven decisions, optimise shipping routes, and proactively address issues, ultimately leading to improved customer satisfaction and cost savings. In today’s competitive ecommerce landscape, investing in such software is a strategic move that enables businesses to stay agile and responsive in managing their complex shipping logistics.You can further explore how Despatch Cloud’s delivery management software can help you by utilising our free trial.
To offer your customers a ‘go green deliveries’ feature, consider implementing eco-friendly shipping options as part of your ecommerce business strategy. First, collaborate with environmentally-conscious courier services that specialise in eco-friendly shipping methods, such as carbon-neutral or electric vehicle deliveries. Communicate these options clearly to your customers during the checkout process, highlighting the environmental benefits. Additionally, encourage customers to opt for consolidated shipments, which reduce packaging waste and emissions. Provide incentives, such as discounts or loyalty points, to promote go green delivery choices. Lastly, commit to sustainable packaging materials and practices, ensuring that your entire delivery process aligns with your eco-friendly initiative. By offering ‘go green deliveries,’ you not only appeal to environmentally-aware customers but also contribute to a more sustainable future. Up to 77% of retail organisations found that sustainability leads to an increase in customer loyalty.
Next-day deliveries, while appreciated by many consumers, are not universally essential. The significance of next-day delivery largely depends on the nature of the products being sold and the customer’s specific needs. For certain items, such as perishable goods or last-minute gifts, next-day delivery can be a critical offering. However, for less time-sensitive purchases, customers may prioritise other factors, like cost, product quality, or sustainability, over speedy delivery. Therefore, it’s essential for ecommerce businesses to understand their target audience and offer a range of delivery options to cater to diverse customer preferences, balancing the desire for quick deliveries with other important factors that influence purchasing decisions.
Shipping time plays a crucial role in shaping customer loyalty within the realm of ecommerce. Timely and consistent deliveries foster positive customer experiences, which, in turn, contribute to enhanced loyalty. When orders arrive promptly, customers are more likely to trust the brand, return for repeat purchases, and recommend it to others. Conversely, extended or unpredictable shipping times can lead to frustration and disappointment, potentially eroding customer loyalty. Therefore, minimising shipping delays, offering expedited options, and providing accurate delivery estimates are vital strategies for ecommerce businesses to nurture and maintain a loyal customer base.
It can be very challenging staying abreast of your label printing when your ecommerce business grows and you start relying on a range of couriers. One of the most effective strategies to handle the increased logistics is with delivery management software. While ensuring that your parcels are assigned to the most efficient and cost-effective delivery partner, this software will also help with your label printing. Despatch Cloud’s Shipping software incorporates a bulk order printing feature which can take the weight off your shoulders and consolidate all your label printing. To explore more features of our delivery management software – shipping, click here.