7 Tips for Product Bundling
Welcome to our tutorial on creating bundle products in Despatch Cloud Channels! Bundles are a great way to offer combined products to your customers, and with Despatch Cloud, setting them up is quick and easy. In this guide, we’ll walk you through the steps to create bundle products, and its benefits for eCommerce businesses. Let’s dive in!
Benefits of kits and bundles for eCommerce businesses
Apart from the fun and novelty of it, there are several benefits to incorporating kits and bundles in your selling strategy. These are:
- Increased Sales: Bundling complementary products together can encourage customers to make larger purchases, leading to increased order values. By offering bundled products at a slightly discounted price compared to purchasing each item individually, you create a value proposition that incentivises customers to buy more.
- Enhanced Customer Experience: Bundling allows you to create curated product combinations that meet specific customer needs or preferences. This personalised approach can enhance the overall shopping experience, making it easier for customers to find and purchase the products they need in one convenient package.
- Inventory Management: Bundling can help you manage inventory more effectively by strategically pairing slower-moving items with popular products. This allows you to clear out excess stock while boosting sales of other items, leading to better inventory turnover and reduced carrying costs.
- Competitive Advantage: Offering bundled products sets your eCommerce store apart from competitors and can help you stand out in a crowded market. By providing unique value propositions and attractive deals, you can attract more customers and differentiate your brand from others in your industry.
- Cross-Selling Opportunities: Bundling provides opportunities for cross-selling complementary products that customers may not have considered purchasing together. By showcasing related items in a bundle, you can introduce customers to new products and increase overall sales volume.
- Marketing and Promotions: Bundled products can serve as the focal point for marketing campaigns and promotions, driving traffic to your eCommerce site and generating buzz around your offerings. Promoting bundles through email marketing, social media, and other channels can attract attention and drive conversions.
- Streamlined Operations: Bundling products can streamline order fulfilment and shipping processes by consolidating multiple items into one package. This can reduce shipping costs and logistics complexities, leading to more efficient operations and improved profitability.
Overall, bundling offers numerous benefits for eCommerce businesses, including increased sales, improved customer experience, better inventory management, and competitive advantage. By strategically leveraging bundling strategies, you can drive revenue growth and create a more compelling shopping experience for your customers.
Kits and bundles: Best practises
When implementing product bundling strategies, it’s essential to consider the following best practices to maximise effectiveness:
- Understand Customer Needs: Conduct thorough market research to identify complementary products that customers frequently purchase together. Understanding customer preferences and buying patterns will help you create bundles that resonate with your target audience.
- Offer Value: Ensure that the bundled products offer genuine value to customers. Bundles should provide cost savings or additional benefits compared to purchasing items individually. Highlight the value proposition clearly to incentivise purchases.
- Create Compelling Bundles: Curate bundles that align with customer preferences and lifestyles. Consider bundling related items or creating themed bundles for special occasions or seasonal promotions. The goal is to offer solutions that meet specific customer needs or preferences.
- Simplify Choices: Keep bundle options clear and concise to avoid overwhelming customers. Limit the number of choices available to prevent decision fatigue and make it easy for customers to understand the value of each bundle.
- Promote Visibility: Feature bundled products prominently on your website and marketing channels. Utilize eye-catching visuals and persuasive messaging to grab attention and encourage exploration. Highlight the benefits of bundling, such as cost savings or convenience, to entice customers to make a purchase.
- Offer Customisation: Provide options for customers to customise their bundles based on their preferences. Allow them to mix and match products or choose from predefined bundle options to create a personalised shopping experience.
- Monitor Performance: Regularly track the performance of bundled products to assess their effectiveness. Analyse sales data, customer feedback, and engagement metrics to fine-tune your bundling strategy and optimize product offerings over time.
By following these best practices, you can create compelling product bundles that drive sales, enhance customer satisfaction, and differentiate your eCommerce business in a competitive market.
Creating a bundle in Despatch Cloud Channels
Step 1: Accessing Your Products Page
From your main dashboard in Despatch Cloud Channels, navigate to the Products page located in the left menu. This is where you’ll manage all your products, including bundles.
Step 2: Adding a Bundle Product
Click the “Actions” button and select the “+Add” option to start creating your bundle product.
Assign your bundle product a SKU and specify the quantity. For the product type, select “Kit” from the options provided.
Step 3: Adding Products to Your Bundle
After selecting the kit option, additional options will appear below, allowing you to add products to your bundle. You can use the product SKUs to search for and select the products you want to include in the bundle.
Step 4: Configuring Bundle Details
You can assign the bundled product to a specific account using its account code and choose a predefined tax rate.
Enabling the “Auto Sync Stock” option will ensure that stock levels remain synchronized with your store or account.
Step 5: Saving Your Bundle Product
Once you’ve filled in all the necessary details, click the “Save” button at the bottom right of the page to create your bundled product. You’ll see a new product entry added to your products dashboard.
Step 6: Managing Your Bundle Products
You can delete or modify your product bundled at any time by accessing the actions column in the products dashboard. Simply use the trash bin or pencil icons to make changes as needed.
Step 7: Exporting Your Products
To export your products to your store, click the “Actions” button and choose your preferred option. You can choose to export your products using an Excel or CSV file format, making it easy to sync your inventory across platforms.
Conclusion
Congratulations! You’ve successfully created a bundle product in Despatch Cloud Channels. Bundles offer a convenient way to package and sell multiple products together, enhancing the shopping experience for your customers.
Try it out
Let’s create a bundle using Despatch Cloud Channels: