Embracing social media as a sales channel is crucial for the future of retail. With an anticipated global user base of 5 billion social media users, the social commerce market is outpacing traditional ecommerce in growth. This trend, which gained momentum during the COVID-19 pandemic, continues to expand. Research from 2021 revealed that about one-third of consumers had directly purchased through social media, and a significant portion acknowledged that social media exposure influences their buying decisions.

The advantages for your ecommerce business are manifold:

• • Steady Audience Growth: Social commerce offers a pathway to a continuously growing audience.
  • Expanded Customer Base: The potential customer reach on social media platforms is vast.
  • Increased Visibility: Leveraging social commerce enhances your brand’s visibility.
  • Boosted Brand Awareness: Actively participating in social commerce contributes to heightened brand awareness.
  • Establishing Two-Way Relationships: Social commerce facilitates interactive relationships with your target audience. It enables you to respond to inquiries, feedback, and concerns, fostering a meaningful connection.
  • Convenient Shopping Experience: Social commerce provides a fast and convenient shopping experience for users, contributing to customer satisfaction.

To optimise social commerce growth, personalise your approach. Tailor your interactions to address the specific needs and preferences of your target audience. Cultivate meaningful relationships, leveraging artificial intelligence algorithms to strategically position your brand and engage with your current and potential customer base.